Author:

(A) Studying the way questions have been successfully used in previous surveys
(B) Stealing other people’s questions without their permission
(C) Learning more about your topic so that you can devise leading questions
(D) Keeping the money from your funding agency in a safe place

(A) Test out your questions on some of the people who will be in the final sample
(B) Identify and amend any problems in the question wording, order and format
(C) Find out what a trained pilot would think of the subject matter
(D) All of the above

(A) Family obligations to care for sick relatives
(B) An intensely painful and sensitive issue in their personal life
(C) A scenario involving imaginary characters in a realistic situation
(D) Their favourite kind of salad dressing

(A) They suggest ways of answering and so may bias the results
(B) They create a mismatch between the question and its possible answers
(C) They involve negative terms and unnecessary jargon
(D) They ask about several different things at the same tim

(A) They rely too much on a respondent’s memory
(B) They make the questions too long, so respondents lose interest
(C) They are too abstract and general in scope
(D) They confuse respondents by asking about two different things

(A) Always bear in mind your research questions
(B) Never ask a closed question
(C) Always use vignettes rather than open questions
(D) Use ambiguous terms to put respondents at ease

(A) Enquire about personal details such as age, income and occupation
(B) Ask people about the characteristics of a social setting or entity that they know well
(C) Seek to find out about people’s attitudes and opinions on a range of topics
(D) Try to identify the normative standards and values held by a social group