Author:

(A) Altruistic and aggressive
(B) Complementary and argumentative
(C) Conventional and alternative
(D) Passive and assertive

(A) Thank you to the participants for coming
(B) Who they are and what the research is about
(C) How the focus group will proceed
(D) All of the above

(A) Groups of strangers selected from a particular location
(B) Random samples of participants from the general population
(C) Groups of participants who already know each other
(D) Groups of non-human animals studied in their natural environment

(A) To stimulate discussion and keep the conversation on track
(B) To ask leading questions and dominate the discussion
(C) To sit away from the group and observe their behaviour
(D) To evaluate the group’s performance on a particular task

(A) When participants’ views are likely to be affected by socio-demographic factors
(B) When you want to capture as much diversity in perspectives as possible
(C) When there are lots of willing volunteers who meet the relevant criteria
(D) All of the above

(A) Because the researcher often forgets to take notes
(B) Because focus groups are transcribed several years after they are conducted
(C) Because you cannot use a tape recorder in a focus group
(D) Because there are so many different voices to follow

(A) To plan champagne receptions
(B) To investigate birth and conception
(C) To explore audience reception
(D) To measure TV reception

(A) Group interviews involve fewer participants
(B) Focus groups are used to study the way people discuss a specific topic
(C) There is no moderator present in a focus group
(D) Focus groups save more time and money